Predatory Thinking: A Masterclass In Out-Thinking The Competition (Hb)

Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it ? changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.