Big Bad Wolf Books

Founded in Kuala Lumpur, Malaysia in 2009 by the founders of BookXcess, Andrew Yap and Jacqueline Ng, Big Bad Wolf Books began with a clear mission to cultivate reading habits, improve English literacy, and make books affordable and accessible to everyone.

Today, Big Bad Wolf Books is recognised as the World’s Biggest Book Sale and a global reading advocacy movement. We believe knowledge empowers individuals, opens opportunities, and helps people navigate an increasingly competitive world.

Since its inception, Big Bad Wolf Books has gone global, touring 49 cities across 17 countries, including Malaysia, Cambodia, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, the United Arab Emirates, Tanzania, Kenya, Egypt and Saudi Arabia. There are no plans to stop making reading more accessible worldwide.

Since 2020, the Big Bad Wolf Online Book Sale has expanded across 10 countries, including Malaysia.

Big Bad Wolf Books is known for offering one of the widest selections of English books at discounts of up to 90 percent. This allows readers to explore new authors, genres and ideas with confidence. From fiction and non fiction to business, art, cookbooks and children’s books, every sale offers fresh discoveries. No two visits are ever the same.

At its core, Big Bad Wolf Books exists to empower people through knowledge, nurture the habit of reading, and celebrate the joy of books.

Changing the World, One Book at a Time.