The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources

Put into practice today's winning strategy for achieving success in high-end sales! SPIN Selling is the method that today is being used by one-half of all Fortune 500 companies to train their sales force. This book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.