*Fundraising

Shows how your nonprofit organization can design and run successful fundraising campaigns. You'll find effective strategies and insider tips for cultivating potential donors, building a powerful case, soliciting large gifts, obtaining foundation grants, creating direct mail packages, and implementing high-profile campaigns. Edles reveals the six requirements that successful drives can't do without, the crucial steps to follow before a campaign goes public, and advice on cutting costs and training and energizing your volunteer force.