The Ultimate Marketing Toolkit: Ads That Attract Customers, Brochures That Create Buzz, Web Sites That Wow

Suitable for marketing professionals, this book shows them how to use marketing tools like: blogs and blogging; pay-per-click advertising; search engine optimization; e-mail offers; and viral networking sites.From e-mail to YouTube, Facebook to webvertising-the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:Blogs and bloggingPay-per-click advertisingSearch engine optimizationE-mail offersE-newslettersFilled with samples and resource lists, this book is the only book a marketing professional will ever need.