Brilliant Manoeuvres : How To Use Military Wisdom To Win Business Battles

Essential reading for those in senior positions in business All military
concepts are fully explained with diagrams, historical examples, or
personal anecdotes, and then translated into terms and tools that can be
used in business Includes business and military examples, personal
anecdotes, and real-life experiences of the author, in both business and
military settings"Brilliant Manoeuvres How to Use Military Wisdom to Win
Business Battles" is for executives and entrepreneurs who are looking to
create and sustain competitive advantage and to lead their teams in the
face of determined competition and rivalry. Based on the author s
experience as a business consultant and entrepreneur, business executives
and entrepreneurs like to see themselves as modern day warriors and
generals, fighting off competitors and conquering new markets. They talk
about attacking competitors, defending turf, firing warning shots,
establishing beachheads, bypassing the competition, digging a protective
moat, and so on.Martin starts by explaining how and why military leaders
and planners actually think and operate the way they do. He translates this
into terms that business people can readily apply to their own reality so
they can survive and thrive. In other words, this book is a practical
guidebook, and not just another set of exhortations to lead from the front
or to win without fighting. The book includes ten chapters, and each will
incorporate historical examples and personal experiences from the author s
military and consulting careers, as well as historical and contemporary
business illustrations to show how these concepts apply to business. It
will also include practical exercises and tools that the business leader
and entrepreneur can use to seize and maintain the initiative against
competitors, avoid obstacles and entrenched opposition, and defend
competitive advantages against attacks and incursions. Other concepts to be
covered include mass and economy of effort, intelligence, cohesion and
morale, friction and uncertainty, and of course, leadership andinspiration."