Wiley Management: Trust Or Consequences

The book is divided into three sections. The first helps you assess where you company stands in matters of trust. The second includes steps every company can take to create trust among its constituencies. The third provides a framework to put things in perspective. The author lays out eight trust strategies, nine scenarios that will strengthen your ability to make tough trust decisions with vision as well as compassion, and ten commandments of organizational trust - including tips on how to respond to crises and develop positive relationship with the media. "Trust or Consequences" is crammed with case studies of companies whose trust- building policies benefit both themselves and their communities, including Owens Corning's program to educate children and homeowners about the importance of energy conservation; the McDonald's corporation's efforts to create good community relations in Los Angles (during the Rodney King riots, as store fronts by the dozens were wrecked and looted, not one McDonald's was damaged); Levi Strauss's ongoing support of social causes, such as fighting AIDS, even when it was hurting financially; and Gerber's rebound from its widely publicized use of starch and sugar in baby food, accomplished by building new reserviors of good will. Filled with provocative ideas about why many companies overlook trust issues, "Trust or Consequences" brings the subject to center stage - where it must remain if companies are to regain stakeholder loyalty and competitive advantage.