Wiley Management: Innovation By Design

Innovation by Design is a forceful, comprehensive guide to becoming an organization that creates economic value through companywide innovation. Treating innovation from a system perspective, the book demonstrates that developing an innovative organization comes from understanding a coherent set of principles and guidelines. Gaynor presents innovation as a management discipline, with a strong focus on management responsibilities and action. In order to make the shift from a traditional corporate framework to one that is truly innovation-friendly, managers must change their philosophy from managing people to leading people and managing activities. "Innovation by Design" shows what an organization must do to foster innovation, examining such critical elements as the roles of individuals, groups, and corporate culture; assessing the organization's infrastructure and resources; overcoming resistance; and identifying what makes innovations fail. No organization can survive without a solid strategy of innovation, and "Innovation by Design" shows how to implement one with clear, practical guidelines and plenty of real-life case examples. In addition to a multitude of tools for analysis and action is a 205-item Innovation Audit you can use to determine where your company is on the innovation continuum. Innovation is something that cannot be left to chance. Showing just what it takes to put together an innovation process design, "Innovation by Design" brings the innovator and the organization into a partnership that aims to develop innovation as a core competence. For every manager who wants to keep his company on the cutting edge, this is the book that will show the way.