Silhouette Art

All crafters and moms need is a photograph to trace and a pair of scissors-and practically no artistic skill-to make chic and lasting mementos of loved ones. This booklike portfolio (think Stencil 101 Decor) includes 20 sheets of archival quality paper, 10 silhouette templates, a cardstock frame for instant display, and a vellum storage pocket. Add a pair of sharp scissors and voila, inexpensive yet exquisitely unique heirlooms are a few snips away. Projects include: Ornaments Framed Art Placecards Family Tree Jewelry Cards Wrapping Paper Paperweights ...and more! SALES HANDLE: Silhouettes are one of the hottest design trends to sweep the wedding, stationery, and home decor industries. This precious package lets crafters create their own stunning silhouettes in less than an hour-and with hardly any artistic skill. It's all tracing and cutting. DISTINCTIVE: This booklike portfolio is pretty and practical. It has the content of a book plus the materials so crafters get instant gratification and don't have to scramble around to get supplies. - With 20 sheets of archival quality patterned and black sheets, 15 silhouette templates, and a cardstock frame for instant display, Silhouette Art is a paper lover's dream gift. Add a pair of sharp scissors and voila, inexpensive yet exquisitely unique heirlooms are a few snips away. CONSUMER/TREND: Crossover appeal to younger, hipper crafters and DIY decorators (20 - 30) and also more traditional scrapbookers, card-makers, and mothers who want to make a keepsake. Jonathan Adler, Thomas Paul, and other fashion and home trendsetters have used silhouettes in recent collections. The concept taps the paper-crafting trend that has crossover appeal to young New Victorians (20 - 30) and mothers who want to make special but affordable family keepsakes. VALUE: People buy custom silhouettes on Etsy for $30 to $50. Here, you get the supplies and instructions to make your own for less than $20.