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Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it ? changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
| ISBN | 9780230770669 |
| Categories | Non-Fiction, Non-Fiction: Personal Development, Self-Help |
| Author(s) | Dave Trott |
| Publisher | Macmillan |
| Weight | 0.45 kg |
