It's A Jungle In There

Lessons on life and business, from the founder of the Rainforest Cafe--now available in paperback.As a burgeoning businessman in the 1980s, Steve Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true. Drawing from his own triumphs, he now distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons--from self-branding to developing strategic partnerships--can transform larger corporations."A bright pep talk for aspiring entrepreneurs."--"Kirkus Reviews" "[F]un, inspiring, and full of sound business advice." --Donald J. Trump