Wiley Management: Click Through

Its resources and power are endless and, at times, awesome. Taming the World Wide Web to produce your own Internet business can appear an insurmountable task, doable only by the technical savants of the world. So much terminology and technical knowledge seems to be required, it's an uphill battle just to become familiar with the components alone, while building your own business can seem nigh on impossible. This book is designed to offer a practical step-by-step guide to setting up your own online business, making it successful, and keeping it that way. It will cover a wide range of topics - from evaluating your business idea, to bringing it online, marketing it, and making it 'sticky' to keep customers interested month-on-month and to ensure continued success. Getting up and running may seem the hard part, but the Internet is a fast-paced, fickle and constantly-evolving environment. Continually attracting customers, keeping ahead of competitors and maintaining a loyal customer base is often the hardest part of running a successful online business.