What Women Want: The Science Of Female Shopping

With the same flair and humor that made his previous books universally appealing, Paco Underhill, author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace - what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.